Hi Kath,
I am writing to arrange an interview time with Jane Doe, whom we just discussed. Is Thursday 5 November at 10am any good for you?
As I mentioned, Jane Doe is a serial entrepreneur who has just raised $3 million in venture capital, and I reckon she'd make a great Lifecycle story for your magazine because she will tell you:
* what she learned from the first business she ran that failed
* three secrets of getting venture capitalists to eat out of her hand
* the surprising story of how she won her first customer
* how she does it all in 30 hours a week with two kids
BRW will be the first to publish Jane' story, and John Smith, from the venture capital company that funded her, MoneyBags, would love to comment too. Of course, she is happy to provide revenue figures from the past three years to demonstrate the company's growth.
By the way, in the past 12 months, only three female entrepreneurs have received VC funding according to AVCAL, which puts Jane's achievement into an interesting context.
Best wishes,
Fabulous PR
END of my Dream Email
Loathe PRs that:
* Pitch stories but have never read the magazine.
* Provide no context.
* Ask me to put the questions in an email or tell them what I will ask their client. That is your job, based on your knowledge of our publication.
* Ask to see a copy of the story before publication. How unprofessional!
* Pitch stories without financials. We are a business magazine. Every story has revenue figures. Every story!
* Want a story about a client's success without the story about the hurdles they jumped to get there. Who cares. Our readers want to read and learn.
* Pitch a story after reading a similar story in a recent issue. How stupid!
* Pitch to multiple journalists in the same publication without saying so. What if we all start writing it!
* Ask for free copies of the magazine once story is published. How rude!
* Write the story themselves.
* Waffle on in their press release.
* Write really boring headlines full of jargon.
* Write anything full of jargon.
* Do not brief their clients that they will NOT get a copy of the article before publication.
* Don't follow up, fast.
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